TikTok Studio includes everything you need to develop your ideas, write and edit scripts, optimize for TikTok SEO, and get them out to the world.
The first step—before you build your brand—is to make sure you actually have a purpose for the content and determine whether our method is the right one for you.
To do this, you will speak with a Content Strategist who will help you get clear on three things:
Note that this is not a sales call. This is about determining whether your brand has a purpose and whether our company is the right fit to help you build it.
Our process does not work for everyone. If we determine that we’re not a good fit for each other, we’ll happily refer you to a service or company that can meet your needs.
To begin the process, you'll meet with your Writer. Your Writer will be your main point of contact and will work directly with you on all TikTok scripts.
Your Writer's job is to create high-quality TikTok scripts in a turnkey fashion that makes your job as easy as point, shoot, post.
Prior to the introduction call, we'll send you a questionnaire if you're starting as a new client with us. For clients who have worked with us on their Brand Platform and/or Content Studio, we've already got you covered.
We'll also send you our TikTok Success Guide, so you know exactly what to expect at every stage.
On your first call with Flow, your writer will start creating a direction for your TikTok content.
This will be similar to a Content Strategy call but will go into much greater depth to accomplish these things:
Once the direction of your content is framed correctly, you will schedule your first quarterly editorial calendar planning meeting.
Before this meeting, your Writer will research TikTok keywords to base content ideas on. You can, of course, come up with other topics that aren’t related to keywords.
During the meeting, you’ll go through each idea written down by you and your Writer and either approve, reject, or mark ideas “work on it.”
The purpose is to finalize a list of TikToks to batch-create. You will also decide whether you want your Writer to write your script in bullets or complete sentences.
Your writer will then schedule time with you to interview you on the selected TikTok topics that require it. These interviews are exactly what they sound like: interviews where you’re asked questions, and what you say is then transcribed, edited, and turned into scripts. More often than not, you’ll be able to tackle all of your scripts in one or two interviews.
Another option is that your writer researches and ghostwrites TikTok scripts themselves and sends them to you for final edits.
Your writer will include a caption with hashtags plus relevant text on screen with each script.
All of the TikToks finalized from the editorial calendar will be written and shared on one document. Your Writer will tag you as they complete each script. It is up to you when to post and how often, though your Writer will offer their expertise and guidance throughout the process.
Olivia was a TV journalist for 5 years having written, shot, and edited all her segments.
Ashley worked abroad in investment banking for 5 years and earned a legal degree.