Content Studio includes everything you need to validate and develop your ideas, write and edit them, design and publish them, and get them out to the world.
The first step—before you build your brand—is to make sure you actually have a purpose for the content, and determine whether our method is the right one for you.
To do this, you will speak with a Content Strategist who will help you get clear on three things:
Note that this is not a sales call. This is about determining whether your brand has a purpose and whether our company is the right fit to help you build it.
Our process does not work for everyone. If we determine that we’re not a good fit for each other, we’ll happily refer you to a service or company that can meet your needs.
To begin the process, you’ll meet with your Writer. Your Writer will be your main point of contact and will work directly with you on all content.
Your writer’s job is to create high-quality content for you that’s published on time.
Prior to the introduction call, we’ll send you a questionnaire if you’re starting as a new client with us. For clients who have worked with us on their Brand Platform and/or Brand Website, we’ve already got you covered.
We'll also send you our Client Work Guidelines so you know exactly what to expect at every stage.
On your first call with Flow, your writer will start creating a direction for your content.
This will be similar to a Content Strategy call but will go into much greater depth to accomplish these things:
Once the direction of your content is properly framed, they will schedule your first quarterly editorial calendar planning meeting.
Prior to this meeting, our apprentices will research your keywords so that you and your writer are able to use those to come up with topics. You can of course come up with other topics that aren’t related to keywords.
During the meeting, you’ll go through each idea written down by you and your writer and you’ll either approve, reject, or mark ideas “work on it”.
The purpose is to finalize a list of articles for the quarter.
Your writer will then organize the articles in an order that makes sense to create a story arch and will then write outlines for each article so you know the point and supporting points for each article.
Your writer will then schedule an interview with you, if applicable, or will begin ghostwriting. These interviews are exactly what they sounds like: interviews where you’re asked questions and what you say is then transcribed, edited, and turned into content.
Or if you’re going to be quoted in the article, the writer will take the themes from your conversation and will write the article while adding your quotes to them.
Another option is that your writer simply researches and ghostwrites the article themselves and sends it to you for final edits.
Once your article and social media posts are finalized, the article is sent to our graphic designers. They will digest your article and come up with graphics, following your Brand Platform, to ensure a visual look that works perfectly for the article and your brand.
Graphics are sized according to each platform so that they are customized and look native to that platform.
Finally, our operations team will post your article on your blog and schedule your social media posts for distribution.
Distribution is spread out so that your audience is typically hearing from you once a day for a week on that particular article.
Olivia was a TV journalist for 5 years having written, shot, and edited all her segments.
Ashley worked abroad in investment banking for 5 years and earned a legal degree.