Digital marketing jobs were going unfilled because schools were inadequately preparing youth for those jobs.
Andy experienced firsthand how difficult it was to build a team of talent that would help him market his personal brand. Agencies were too costly and junior level hires were too unskilled. That’s when he came up with the idea of creating apprenticeships for the digital economy.
The whole story about how Andy took this idea to create Flow is detailed here (including the grand plan for expanding apprenticeships nationwide).